• Heathens Rag

Where to #BUYBLACK: Cosmetics

Updated: Jul 31


With corporations only getting richer, it is evident that people must start supporting small and local businesses to see the money they put in actually benefit their community. There are small brands owned by Black women around the country that could use some love. Black women are among the least represented groups when it comes to representation to the executive and c-suite levels in companies. I.e. start supporting these brands to build-up and support those out here trying to make it for themselves.


This is the beginning of our new column #BUYBLACK where we are going to feature the best products we can find for you! First up skincare and makeup:


@Rosenskincare is an ance skincare brand, whose main goals are to deliver great results with clean ingredients. The founder herself has dealt with her own skin journey and wanted to bring a little something special to the industry.


This luscious brand is known for its Rose Water Face Dew and Earth Cleanser. On the website, they even have a quiz for you to take to help in your skincare journey.

Price:$-$$





@SkinButtr is a lush affordable beauty brand created by model Tatiana Elizabeth. The purpose of the brand is to build confidence and love the skin you're in. The products range from suave butters to yummy scrubs and everything is vegan.


She also offers sets to try a variety of products including the skincare line. Not only has this brand gotten amazing reviews but it is a quality offered at a great price point.

Price: $




@Glowrxskin categorizes themselves as multicultural, vegan skincare. The entire brand came to life when Dr. Lorraine Beraho decided she would focus on skincare for Millennials and Gen Z.


Overall wellness is a major player when it comes to skincare and that is the brand's ethos. From water intake to clean bedsheets, they want you to know they are always looking for what's best.

Price: $-$$



@eLolipcare is a Brooklyn based company that specializes in vegan lip care. "My mission is to reduce waste by simplifying and elevating the products we consume," said founder, wroteTimothy George for the website. Products are made from real fruits, plant extracts, and are wax-free.


They have your classic lip blam, lip scrubs, as well as lip tints. A product that not only is good but also good for you. Without getting into stats, we can say you definitely eat anything going on your lips, why not make it natural?

Price: $$-$$$


@MentedCosmetics is the baby of two Black women who were fixated on finding the right nude. It was important to KJ and Amanda that all women on the color spectrum be represented. Their lipsticks are also vegan and cruelty-free!


The website features a shade finder to help you get the perfect pigment. They even offer a number of tutorials for women of every color. Loved to order a butt load, go for it, they even offer a rewards program for every $1 spent you get 10 points. Price: $$


@GlamGothBeauty is for the rebel who wants to add some glitz to their life. They are not only cruelty-free and vegan but the brand is run by a major goth babe. Lashes a plenty and glitter galore, this shop has everything you want and more.


Glitters are on sale and right now if you use the code 'BLM' you will get 15% off your order.

Price: $



@PlainJaneBeauty founded in 2011, the brand has been at the forefront of eco-beauty for almost a decade. The brand's focus is overall skin wellness to provide a radiant look. The products are enriched with minerals and colored with pigments that are FDA regulated.


This is an all-inclusive beauty brand with sample kits to help you get your best fit. Don't know your shade, well they have a quiz for that too.

Price: $




@LawsofNature was founded by Jasmine Rose who has been researching and testing formulas for a few years before perfecting them. Her foundations target key issues Black women face such as acne scarring and hyperpigmentation.


Products are listed with full ingredients so you know you are putting on your face. This brand even offers virtual consultations that you can book through the website. Also, if you buy soon you will be able to get FREE SHIPPING on any order $40 or more.

Price: $


Stay tuned for more on the #BUYBLACK column and visit @BLK+GRN for more black-owned brands that focus on clean beauty!



















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